Clickfree C2 Portable
BackUp 250 GB ($120)
Fail to back up your data at your own peril.
Considering how idiot-proof hardware like
Clickfree makes backing up your stuff, there
is just no excuse for going unprotected.
Simply plug in this small portable device to
your computer, do what it tells you to do
and repeat every week or so. Trust us, you’ll
save yourself a world of hurt.
Buckowski, own and operate an Athens, Georgia- based production brewery called Terrapin Beer Co. “We thought a turtle-shaped spoon that is a tool to make drinks with beer was a great idea to further promote the beer brand,” she says. But knowing it’s a good idea and actually de- signing, creating and producing a beer tool came with its own challenges. Financing, of course, was the first. The timing was in Brutul’s favor, just before the recession that locked down the credit markets, and the company scored the
needed loans. The second was securing the necessary patents for the tool, a process that cannot
be avoided—or hurried. The third was sourcing
the product internationally.
With those issues addressed, Cochran settled
into the full-time role of shipping wholesale and
online retail orders and marketing the product.
Wow Wee Cinemin Swivel
Pico Projector ($260)
Every dreamer needs a great way to sell that
dream. This is it. Turn it on, jack it into the output
of your new laptop, iPhone or BlackBerry, and
project your Powerpoint, video presentation or
stills on any wall. Yup, that means the office
wall, bar wall or elevator wall become your own
private sales zone. And how cool to show up for
the big pitch without having to mess with that
clunky, old projector. Pulling this out of your pocket—
it’s about the size of a cigarette pack—is a stylish
and effective way to get your message across.
She concentrates her marketing efforts on gour-
met food and kitchen trade shows and Irish gift
trade shows—Irish stouts comprise the bulk of
beers used for the black half of the signature
concoction. Her efforts are paying off. She says
the holiday season was busier than ever, and
she’s aiming high for the future.
“We would love to see [the Lagerhead
Turtle] hanging in the beer aisle in every grocery
store,” Cochran says. —Mike Werling
