were drawn to Miami by the nightlife scene. On
the surface it all seemed like a swinging singles
place. People said I was nuts to try a ‘baby store’
in a party environment. They said there are
no babies here. But if you looked closer, these
revelers were turning 30 and 40 and having kids
themselves, and I believed they would be a built-in audience.” He wanted to be the ultimate
resource for them, to have all the answers—thus
the name, which humorously implies a know-it-all. And exuding the confidence of a frontier
gambler, he figured he’d learn about retailing
along the way.
Location was an issue, too. Friends and colleagues warned that a store in South Beach was
only viable in the prime pedestrian shopping
mall along Lincoln Road. To open up anywhere
else, they predicted, was to be doomed. But the
point became moot. Kron was turned down for
two leases on the street because he had no proven
track record as a retailer. Coming from New York,
though, he thought of SoHo as his model. If his
store were in Soho, he reasoned, would he want to
be right on West Broadway or how about Prince
or Spring or Wooster? Nothing wrong with being
off the main drag. So he took a place on a side
street. “You can get people to turn the corner, if
you’re offering something they want,” he said,
recalling with great satisfaction that he saved more
than 30 percent on the rent. >>
Adorable
Customers!
Take control of your life and make a positive
difference in the lives of young children in
your area by becoming a KINDERDANCE®
franchisee. No dance experience required.
• Low Cost - Low Overhead Home Based
Business
• Total Investment as low as $14,950
• Simple business procedures
• Exploding customer demand
• No nights or weekends
• Comprehensive training & support
programs
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